Welcome To Our Story

Featured

Apr 2, 2020 | Featured

by Craig Kilford

We are really pleased to share our story with you. It comes in the form of a powerpoint deck that we call our Welcome Pack. It consolidates why we are here, how we add value to our customers and what we do. 

The Course Conductor Team put a lot of energy into creating our because we feel it is really important for our clients, and our community to understand us. Honestly, we found it really difficult to consolidate the complexity of what we do and put it into an easy to read, understandable and informative story.

Here it is on Slideshare. 

“If I had to pinpoint one single thing that generated the most significant lightbulb moment for me during this entire process, I would say it was a sales deck written by Tien Tzuo (CEO of Zuora). This sales deck was then featured in an article by Andy Raskin, which became very popular, it’s called ‘The Greatest Sales Deck I’ve Ever Seen”.

So as well as providing you with this story, I wrote this in-depth article on LinkedIn which provides a lot of detail about the tools and techniques that were used during the process. You can also download the raw PowerPoint file and use our story as a structure to create your own.

You can read the entire LinkedIn article by clicking this picture. 

 

By downloading our Welcome Pack in the raw PowerPoint version from here,  you’ll get off to a great start to develop your own strategic story for your situation. Remember, silver bullets don’t exist, but it should at least get you starting in the right place (unlike my starting point!)

It really did take a lot of effort to create this deck and I gladly offer it to you selfishly as my own karma-payback for stealing the concept from Tien Tzuo, and selflessly with a hope that it prevents at least one indentation in your forehead.

 

 

Craig Kilford

CEO & Founder Course Conductor

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